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Digital Economy
Domain and Cultural Transformation (LO2 — P3) login What is Digital Transformation? Digital Transformation is the modernization and development of business processes by an organization with the help of modern technologies. The main objectives are: Improving work efficiency Cost reduction Improving the customer experience Creating new opportunities Examples: Banque en ligne E-commerce Artificial Intelligence Cloud technologies Domain Transformation What is Domain Transformation? Domain transformation is the transition of a company to a new business direction or a new type of service. Objectives: Creating a new source of income Gain an edge in the competition Market Expansion Examples: Netflix Moves from DVD Rental to Online Streaming Platform Amazon has evolved from book sales to cloud services Advantages: Promotes innovation Increases the number of customers Brings business to a global level New Market Access New market entry strategy The beginning of the company to serve a new territory or a new audience. The main methods: Creation of online platforms Development of mobile applications Entering the international market Digitale marketing Advantages: Earnings increase Brand popularity increases There is an opportunity to reach a global audience Example: Opening of an online marketplace of a local store. Cultural Transformation What is Cultural Transformation? Modernization of the working style and way of thinking within the organization. Important aspects: Innovative thinking Teamwork Adapting to changes Adoption of technologies Outcomes: Efficient working environment Strong team Rapid development Digital Culture Cultura digital A culture of working and supporting innovation based on digital technologies. The main elements: Cloud technologies Remote work Artificial Intelligence Analîza daneyê Benefits: Quick decision making Increase work productivity Flexibility Modern technologies: AI Big Data IoT Automatisering Organizational Changes Organizational Change Adaptation of the company to new technologies and strategies. Types of changes: Structural change Technological change Staff Qualification Important factors: Leadership Training and development Employee support The results: Effective management Strong team Competitive Company Conclusion Conclusion: Digital transformation develops companies Domain transformation creates a new opportunity Cultural transformation strengthens the team Digital culture is the foundation of the future Final Thought: “A company that adapts to technology will succeed in the future.” Questions Thank you for your attention!
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